PRODUCT DEVELOPMENT AND MARKETING

- Construct the marketing and business development plan to enhance growth of outlets.
- Develop merchandises with management team in accordance to market trends.
- Identify and solve operational difficulties with Director of Food & Beverage and Restaurant Managers
- Evaluate financial performance based on revenue trend and cost perspective with F&B cost controller for profit maximisation.

Models

Mid-autumn Mooncakes 2021

- Sustainable initiative with market’s first fully recyclable mooncake box and packaging
- Established a recycling programme where guests can return the box to the hotel and redeem a dining discount voucher at selected outlets.
- Coordinated with Chinese Specialty Chef to develop a new mooncake flavour - Matcha and Egg Yolk.

Generated up to HK$1.7M in mooncake sales (-0.1M vs 2020)
due to budget cuts in the market, overall drop in Hong Kong’s mooncake market is at -0.5M in average.

Mid-autumn Mooncakes 2019 - 2020

- Launched traditional and contemporary mooncake offerings as part of hotels’ 30th Anniversary activity

Achieved target of HK$1.8M in 2020.
Exceeded target and set record breaking revenue of HK$2.1M in 2019.

Takeaway afternoon tea stand

- Priced at HK$558 per tea set, it launched as market’s pioneer as pandemic hits Hong Kong in 2020.
- Coordinate with printer and operation team to ensure product quality is at maximum.
- Formulate strategic plans to maximise sales

Generated above HK$3.5M in revenue with takeaway afternoon tea sales during Q2 2020 to Q2 2021 | 6,278 takeaway tea sets sold in total.

30th Anniversary edition

- Complimentary one 30th Anniversary special edition Conrad bear per tea set purchased
- Tea stand design adapted with 30th Anniversary art show held in the hotel with palette knife artirst Anna Salenko

Christmas 2020

- Developed the market’s first reusable takeaway box design with outer cover able to convert into a light box as home decor.

over 80% of guests gave positive feedback to the recycling touch

Chinese New Year 2021

- Continuing the success with a reusable touch, the outer box can be teared down and convertible to a
‘Fai Chun’, a traditional Chinese New Year decoration.

Other showcases

- Exceeded target by achieving HK$750,000 in Dragonboat Rice Dumpling sales in 2021 | (+70.3% vs 2020) | Secured a bulk sales of 1,800pcs in 2021
- Achieved target of HK$620,000 in Chinese New Year pudding and hamper sales in 2021 | (+27.1% vs 2020)
- Coordinate voucher designs and printing of festive goodies redemptions.
- Golden Leaf merchandise - Walnut Cookies and Honey Glazed Walnuts redesign (to be unveiled in 2022)
- Patisserie creations by new Pastry Chef